about me...

Hi, I’m Lauren, a teacher-turned-lifestyle copywriter with a passion for words that don’t just sound beautiful, but work beautifully.

For over a 15 years, I have taught students how to communicate clearly, think critically, and find their voice. Now, I help lifestyle brands and mumpreneurs do the same through thoughtful, strategic copy that connects, converts, and feels like you.

As a mum of two, I understand the juggle of building a brand with heart while navigating the chaos of everyday life. That lived experience is what fuels my work, I bring a teacher’s clarity, a strategist’s mindset, and a storyteller’s soul to every project.

Whether you’re launching a product, refining your brand story, or simply ready for words that work, I’ll help you find the voice that aligns with your vision- whether your brand is calm and elevated or bold and expressive.

From website copy to product descriptions, brand messaging to email sequences, my words are crafted to reflect your essence, capture attention, and drive action.

Because when it comes to lifestyle branding, every word matters.