Copy crafted for lifestyle brands & mumpreneurs
The words that work...
Copy crafted for lifestyle brands & mumpreneurs
The words that work...
Client: Mamatime - Pre and post-natal group exercise led by qualified instructors with in house baby support.
Project Goals: Launch new web page, provide digital and print copy for new campaign.
Audience and tone: Fun, fresh and supportive copy for middle aged mums interested in exercising safely during and after pregnancy.
Solution: Nail down tone of voice and provide copy for all digital and print marketing materials. Copy was adapted and used across email, Facebook, Instagram and printed flyers. Introduced mums to the brand and invited them to the launch party.
Impact/ Testimonial: "I commissioned Lauren to write copy for my brand and website as I launched my business Mamatime 2.5 years ago. It’s really helped me to refine my tone of voice and reach my audience. I’ve since grown my classe from 2-7 a week. Turnover is now at around £40000. Able to employ 3 other trainers. And train over 200 mums to improve their strength and fitness postnatally."- Beth
Book a call now to grow your business with me.
Client: Regency Routemaster- Touring Afternoon Tea in Brighton aboard a vintage Routemaster.
Project Goals: Social media engagement and advertisement of events such as the drag bus and the Big Brighton Easter Egg Hunt.
Audience/ tone: Men and Women aged 30-60. Engaged couples and parents or families with 'mini tourers' children aged 5-18.
Solution: Provide copy for Instagram captions showcasing the wide variety of events and services.
Impact: The business has levelled up the client has been able to take on additional shareholders. Instagram followers and engagement increased and more bookings were taken as a result.
Testimonial: "Nicky has loved working with you and she LOVES you and that the work we have done for her has been amazing - big THANK YOU to all!"
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